The second block... VALUE PROPOSITIONS

After deciding on the customer whom we are targeting on this children healthcare social project, it is time to decide on value propositions. What is it actually?

VALUE PROPOSITIONS
Value propositions building block describes the bundle of product and services that create values for a specific customer segment.The questions we need to ask is What value do we deliver to the customer?It solves a customer problem or satisfies a customer need.In this sense, the VP is a bundle of benefits that a company offers customers.

In our children healthcare project, the services that we offer are basically healthcare advice and treatment for kids of the poor and rich. This is due to the fact that kids are often being infected by evil viruses possibly from the environment itself. Thus, here we are, specialising in the care of these kids below 18, as our main concern.

However, realising the fact that we are not alone, in the sense that there are business competitors around is with the same service, hence we have to come up with a unique value  or reason so that  customer turn to us alone.

So, here it is. First, we offer five class, international standard healthcare services compromising health check-ups, treatment for diseases ranging from small fever to minor surgeries and even wards for those who need further attention from doctors.In this case, we practised equality in which the rich and the poor are both treated with the same way, not wanting to build a class barrier between them.

Second, knowing kids and their natural self who are physically active even while being sick , we provided mini playground to attend to their needs.This is not to deprive them of their usual routine even while being at the hospital.This is we assure a totally new quality provided in healthcare as kids usually picture being in a hospital as boring as they are to lie down in bed all the time and never wander around.Hence, it is a strong value we have to offer to them due to the level of freedom we offer but at the same time, they are guided by the staffs.

Third, in servicing the kids, we must also never forget the parents. Hence, our third value is aiming to serve the parents while they are attending to their kids in the clinic. That is, we provide massage chairs for them to relax and loosen their muscles after  long day of work or taking care of their sick kids.The comfortable environment we provided are also a bonus as this will ensure their continuous support to us, and even a possible publicity channel to attract their friends and colleagues to join us.

To conclude, these values are like our identity in this social clinic field, especially important on marketing purpose.First class healthservice, mini playground and comfortable environment for parents alike (massage chairs) are the values that we have to offer.

* from - sparks of entrepreneur team

BUSINESS MODEL CANVAS !

Before we start to jot down our business plan on this building block , I think I shall start with the introduction of the nine blocks and column of this canvas .

First of all , there is a column which is the customer segment .

CUSTOMER SEGMENT ????

the customer segment building block defines the different groups of people or organizations an enterprise aims to reach and serve .Customers comprise the heart of any business model . Without all the profitable customers , no company or organizations can survive for long . In order to better satisfy customers , a company may group them into distinct segment with common needs , common behaviors , or other attributes . A business model can define one or several large or small customer segment . An organization must make a conscious decision about which segments to serve and which segments to ignore . Once this decision is made , a business model can be carefully designed around a strong understanding of specific customer needs .

There are different types of Customer Segments and here are some of the examples :

• Mass Market 
• Niche Market
• Segmented 
• Diversified 
• Multi- sided Market

so for our business model , we , whole-heartedly had decide our customer service , which is :

"OUR TARGET IS THE POOR PEOPLE , BUT AT THE SAME TIME , WE HAVE TO MAKE THE RICH PEOPLE ALSO BECOME INTERESTED TO ASK FOR OUR SERVICE "

THE GREEN BOOKLET !

for the past two weeks, we were given a booklet , a GREEN BOOKLET,which is the building block . And that was the moment when we realize that our leisure time had come to the end , and we have to deal with the real business, handling our social clinic .

So , here are some details on how we organize our building block , ......eventhough it was a bad impression from most of us , as the page is really huge with a wide spaces and blocks . But then , as the lecture guide us with some of the tips , it is easier then ! ;D

so first of all , there is a column of space that we have to fill it with our own business idea . So , enthusiastically , we jot down our most gracious and hilarious idea, which is . the social clinic .  We prioritize and zoom in to the deepest part of our social clinic , and thus we decide to focus on having a clinic which is specifically provide a health care towards children .

BUSINESS IDEA : to provide children healthcare

PROBLEM STATEMENT : how to provide children healthcare among poor children in urban area ?

our focus , like what we stated earlier , we want to provide a good care , a good concern towards children .

But why in urban area ?

when we have this idea murmuring , hopping around in our head , what we are thinking was , how we gonna get some aid , or some income , or some 'dana' for us to run this program . As all of us know , by helping others , means , we have to 'gadaikan' something , or lost some of our belonging , and for this case , in helping people in the healthcare ( clinic ) is reducing the charge while increasing the service level . but , can we guarantee the service can be maintained , the staffs can get their full payment , while the charge on the treatment is reduced , plus with the increasing of the patients ?

 I dont really think it is a good idea if we continuously hanging on the business idea without any back-up plans .

So , that is how we came out with the idea on running our business in urban areas . As we see that we need the supports from the rich people , as we also provide our service to them . By having this kind of people , maybe we could earn some income and we also feel so glad if we could receive have sponsors from them . For the service , maybe we dont have to cut out the fees , as we really need the income to support the other people , but maybe we can propose it to reduce the treatment fees, lower than any other clinic and healthcare could ask . So , by having this business plan , i think it is not impossible for us to handle this project .

TQ .

What we have in mind for the social clinic project

As part of the given task of the entrepreneur course, we were assigned to come out with a business idea on a specific field that is a social clinic enterprise.

After major brainstorming, we decided to run a social clinic that provides children healthcare.Our clinic's primary target is to provide medical aid and advices to the poor (without any payment from them ). But at the same time, we also serve for the rich with certain applicable charges. In total, we practised a system where the rich pays for the poor to equilibrate financially.

 

 

To make it simple, our problem statement is How to provide children healthcare among poor children in urban area?

BUILDING BLOCK

Pembahagian tugas :

Athirah : channel

Fauzan : value proposition

Farhana amin : customer relationship

Diyana : revenue stream

Azyan : key partner

Eliza : key resources

Aurora : key activity

Hazira : cost structures

*this PEMBAHAGIAN TUGAS is randomly distributed and it is our responsibility to brainstorm the points to fill up the blocks

*the final result of this social clinic has to be submitted by 23rd November.So, it is better to complete the task A.s.a.p