BUSINESS MODEL CANVAS !

Before we start to jot down our business plan on this building block , I think I shall start with the introduction of the nine blocks and column of this canvas .

First of all , there is a column which is the customer segment .

CUSTOMER SEGMENT ????

the customer segment building block defines the different groups of people or organizations an enterprise aims to reach and serve .Customers comprise the heart of any business model . Without all the profitable customers , no company or organizations can survive for long . In order to better satisfy customers , a company may group them into distinct segment with common needs , common behaviors , or other attributes . A business model can define one or several large or small customer segment . An organization must make a conscious decision about which segments to serve and which segments to ignore . Once this decision is made , a business model can be carefully designed around a strong understanding of specific customer needs .

There are different types of Customer Segments and here are some of the examples :

• Mass Market 
• Niche Market
• Segmented 
• Diversified 
• Multi- sided Market

so for our business model , we , whole-heartedly had decide our customer service , which is :

"OUR TARGET IS THE POOR PEOPLE , BUT AT THE SAME TIME , WE HAVE TO MAKE THE RICH PEOPLE ALSO BECOME INTERESTED TO ASK FOR OUR SERVICE "