Fourth... Customer Relationships

Customer Relationships

The customer relationships building block describes the type of relationship a company establishes with the customer segments.


Even as a social clinic project, nonetheless, we still need to maintain a good relationship with the customer segments.We are going  to achieve this by:

1.Membership card program
-all customers will be  offered to become our clinic member.This card will be synchronised with our clinic database so that less waiting time is required every time customers seek our healthcare service.

2.Family day
-A special family day will be held annually for the customers and also our staff. This will help build a strong relationship between both sides thus creating a healthy and cheerful environment to work and also get treatment in.

3.Start-the-day exercise
-For patients staying in the ward who are fit enough, light and enjoyable exercises will be carried out everyday to build a positive mood in the kids' mind.As they say, whats's inside can heal you on the outside.

To conclude, by these various programs, it is our mission to maintain a strong and healthy relationship with the customer segments so that they will not turn their back on us and maybe even promote us to their colleagues thus expanding our business.